ORANGE CLICK MEDIA & COMMERCE LTD (Vendor ID 1148) is an innovative company committed to respecting and protecting your privacy. This document outlines our legitimate interests for processing personal data in accordance with the latest IAB norms for TCF 2.2 and the General Data Protection Regulation (GDPR) of the European Union.
We process personal data for the following purposes:
In addition to the above, we do not process personal data for any purposes where we would rely on legitimate interest as a legal basis:
We have also declared Special Purpose Declaration 1 and 2. Special Purpose Declaration 1 concerns the measurement and reporting of ad distribution, frequency capping, and fraud detection. Special Purpose Declaration 2 concerns the customization of ads and content based on user preferences and interests.
We have also declared Feature Declaration 1 and Feature Declaration 3. Feature Declaration 1 concerns the ability to match data from various sources to show the right content or ad. Feature Declaration 3 concerns the ability to identify devices & patterns from devices for fraud, and targeting issues.
We have conducted a thorough Legitimate Interest Assessment for our processing of personal data for the above purposes. This assessment has confirmed that our legitimate interests do not override your interests and fundamental rights.
We collect and process the following categories of data: technical information about devices, OS, connection type, GEO, advertising metrics, advertising behavior, advertising performance, technical performance of content. We store all information in an obfuscated way for security.
We are committed to ensuring the security, integrity, and confidentiality of your data. To do this, we have put in place appropriate technical and organizational measures, such as the use of obfuscation techniques to store data and the use of security protocols to protect data from unauthorized access, unauthorized modification, disclosure, or destruction of the data we hold.
We comply with the General Data Protection Regulation (GDPR) of the European Union. The GDPR is the strictest privacy and data security regulation in the world. Although it was drafted and adopted by the European Union, it imposes obligations on organizations everywhere in the world, as long as they target or collect data relating to people in the EU. We have put in place measures to ensure that we comply with all the requirements of the GDPR, including data protection principles, lawfulness of data processing, rights of data subjects, data security, accountability, and transparency.
We have also appointed a Data Protection Officer (DPO) to oversee our GDPR compliance and to serve as a point of contact for supervisory authorities and data subjects in case of questions or concerns about our processing of personal data.
For more information about our processing of personal data, please visit our privacy policy at the following address: Privacy Policy